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Great Britain Take the Stage

Adidas, Official Sportswear Provider of Team GB and ParalympicsGB today proudly presented the British Team Kit for London 2012 that will be worn by the British athletes at the London 2012 Olympic and Paralympic Games.

The kit has been designed by British designer Stella McCartney and is the most comprehensive range that has ever been supplied to a national team combining the best in performance technologies and stand-out British style. The design of the kit is focussed on the British flag, breaking down the iconic design and reconstructing it, creating a modern and contemporary twist.

Stella McCartney said: “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”

The kit was revealed in spectacular style at the Tower of London where over 30 athletes including Jessica Ennis, Phillips Idowu, Ellie Simmonds and Jody Cundy showcased the performance range including competition kit, training wear, the presentation suit, footwear and accessories.

Speaking about the new adidas kit, Jody said: “It was a pleasure to be a part of the kit launch and an honour to be one of the first to wear it! It is the nicest kit I’ve ever pulled on and I can’t wait to wear it proudly this summer. I think it looks awesome. And if you look good you race fast!”

Adidas will supply over 900 British athletes across the 26 Olympic and 20 Paralympic sports with a total of approximately 175,000 items of clothing. This is made up of 590 individual articles that have been created to ensure the British team will be the best-equipped nation for the Games.

Tim Hollingsworth, Chief Executive Officer of the British Paralympic Association (BPA), added: “A home Games will be an incredible experience for Britain’s Paralympic athletes. It is something that they have been working towards for most of their lives so they want to know that they have the kit that enables them to perform at their best. The fact that it is also stylish is definitely a bonus and will ensure they stand out.”

To see the whole kit range, please head to http://www.adidas.com/uk2012/

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